SMALL BIZ FIGHT CLUB (7-27-11)

Know Your Customers

How can you bring your customers value?  A powerful business narrative leverages the trends, telling your story in a compelling way that addresses your customers' needs.  You do this by first knowing your customers (and customer segments) and then reaching them through that narrative.  Do whatever you do in reference  to your customers' needs.  You can also convey the same message with a different story to different client groups.  This is the way to your better future!


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